Hello.
I'm Simon.

Games are the hardest thing I've ever worked on, and the only thing I've never wanted to stop working on.

For the last twenty years I've worked in games — starting out writing code, ending up running studios. Eight years at Jelly Button (a Playtika studio), most recently as Senior Game Director, then co-founding Icy Ghost as CTO.

Outside of work I'm a husband and a father. I live in Israel, drink too much coffee, and still pick up a controller whenever I get the chance.